Gen Z Tweens Spending Billions
Watch my interview with CNBC.
Gen Z tweens are 10- to 12-year-olds who are unexpectedly influencing a tremendous amount of spending. Whether this is their own money or that of their parents and grandparents, such enormous spending influence has never happened at such a young age. Companies and brands—whether they sell cars, Disney movies or vacations—are scrambling to adapt to this new consumer power reality.
Watch my interview to learn just how much money today’s tweens influence!
Schedule a Media Interview
I love sharing data and research-driven insights with the media to separate generational myth from truth! To schedule an interview with me, please contact my team.
Posted: April 19th, 2018
Written by Jason Dorsey
Jason Dorsey is an acclaimed generations and behavioral researcher and speaker. He's received over 1,000 standing ovations for his unique keynote presentations. Jason has led over 120 research studies. Adweek calls him a "research guru." His mission is to deliver new insights and practical strategies that solve business challenges for leaders.
