The Definitive Book on Generation Z

Solve Your Gen Z Challenges

Gen Z is already 27 years old. They are the fastest-growing generation of employees and the most important group of consumers and trendsetters. Gen Z’s emergence is driving tremendous change, challenge, and opportunity for leaders.

Zconomy is for leaders, employers, marketers, and parents seeking specific solutions for how to:

  • Recruit, motivate, and retain Gen Z employees at this critical time
  • Market to, sell to, and build Gen Z’s customer loyalty and influence
  • Leverage your own generational strengths for fast results

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What Zconomy Readers Say —

  • “Zconomy is a must-read guide from the most authoritative voices on generational studies of our time.”

    Andrea Brimmer
    CMO, Ally Financial

  • “Zconomy delivers the step-by-step solutions leaders need to understand Gen Z and take action right away.”

    Steve Cannon
    Former CEO,
    Mercedes-Benz USA

  • “Listen to Denise and Jason! Every creator, leader, and parent should read this book.”

    Kenan Thompson
    Longest-tenured cast member,
    Saturday Night Live

Gen Z is Here — And They're Changing Everything!

Your Complete and Authoritative Guide to Gen Z

#1 new release on Amazon, written by generational experts Jason Dorsey and Denise Villa, PhD, Zconomy is based on 65+ generational studies with insights from 700+ enterprise clients and includes direct solutions from frontline leaders. Zconomy delivers the unexpected insights, hidden trends, and strategies you need to know to unlock the potential of this exciting generation as they transform employers, brands, and the world.

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Photo of diverse group of Gen Z taking a selfie

Bestselling Gen Z and Generations Authors and Researchers Dr. Denise Villa and Jason Dorsey

Generational experts Denise Villa, PhD, and Jason Dorsey are passionate about unlocking the potential of every generation. They co-found and lead The Center for Generational Kinetics (CGK), the #1 generational research, advisory, and speaking firm in the world.

Portrait - Denise Villa, PhD

Dr. Villa is the CEO and visionary behind The Center for Generational Kinetics (CGK). Her talent is leading original research that uncovers new insights and perspectives for addressing emerging and legacy challenges. She is the co-author of the bestselling book, Zconomy: How Gen Z Will Change the Future of Business and What to Do About It.

Dr. Villa is also a seasoned entrepreneur. Companies she has co-founded have made the Inc 5000 list of fastest-growing companies three times. Prior to founding CGK, Dr. Villa was an administrator at both middle and high school levels and early in her career was a middle school teacher. She has been an executive in real estate development and biotech. She is passionate about volunteering, especially helping kids and entrepreneurs from under-represented backgrounds.

Portrait photo of Jason Dorsey

Jason Dorsey delivers transformational insights and original research that solve business challenges. Jason wrote his first bestselling book at age 18 and co-authored Zconomy with Dr. Villa. He has appeared as a generational and trends expert on more than 200 television shows, including 60 Minutes, The Today Show, CNN, CNBC, and was featured in a New York Times cover story.

An acclaimed keynote speaker, he’s received over 1,000 standing ovations around the world. His clients range from Mercedes-Benz and the Four Seasons Hotels to Frito-Lay, Hershey’s, HCA, Discover, Hilton and numerous technology companies and private equity firms. Jason serves on corporate boards and is a venture partner at a venture capital firm. He is known for his generational discovery and quote “Technology is only new if you remember the way it was before,” as well as uncovering that Millennials are not tech-savvy but tech-dependent. Adweek called Jason a “research guru.”