TOP TRENDS AFFECTING GEN Z
Gen Z, also known as iGen, Centennials or Founders, are part of a generation that begins around 1996. In the U.S., Gen Z has always viewed 9/11 as history.
Many of Gen Z’s behaviors, values, and communication preferences are already baffling older generations—even Millennials.
Here are two of Jason’s latest discoveries about the top trends shaping members of Gen Z as customers, employees, and citizens.
Technology
Since most of us are already dependent on using technology every day, you might think that Gen Z can’t possibly bring a deeper relationship to tech. But Jason shares how iGen takes it to the next level (and how we’ll all get there eventually, too). Members of iGen actually think pieces of technology in The Jetsons are things of the past, not the future! In fact, Gen Z is the greatest indicator we have of future technology trends that older generations will adopt.
Parenting
It can be argued that parenting is the greatest trend influencing behaviors across generations. Gen Z’s parents are Generation X and Millennials. Generation X does not want their kids to turn out like the Millennials (seriously) and Millennials are breaking into two different parenting generations. How Gen Z is parented will have a profound impact on all of us as they enter adulthood.
Many people say that the most thought-provoking point of Jason’s TEDx talk is:
“In generations, the changes and trends we’re seeing are actually rippling up instead of down.”
That means that trends are now starting with teens and rippling up to the rest of us in a way that makes iGen the true trendsetters for everyone, including their grandparents. This explains why Gen Z’s grandparents use Facetime and may make the jump to Snapchat–even if right now they think it is the most ridiculous thing ever.
Watch Jason’s Latest Speaking Video
After you watch this TEDx talk from 2015, watch Jason’s Speaking Preview Video for a much more current take on the Gen Z!

Jason during rehearsals the day before the TEDx event

Backstage right before the TEDx talk!

Gen Z is the most consistent generation around the world