Jason's Bestselling Book: Y-Size Your Business


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Millennials, aka Generation Y, are the fastest-growing generation in the workplace today. Along with tremendous potential and timely skills, Millennials bring a unique mindset that can challenge the most experienced manager, entrepreneur and leader.

In Y-Size Your Business, Millennials expert Jason Dorsey reveals more than 50 specific ways to improve Millennial performance in your most critical workplace areas within a multigenerational workforce.

The book’s how-to actions solve challenges including:

  • Recruiting — How to attract higher quality Millennials faster
  • Onboarding — Secrets to make the first day unforgettable
  • Motivation — Specific strategies that motivate Millennials now
  • Retention — What truly works to retain and engage Millennials
  • Communication — Unexpected tactics to drive communication
  • And much, much more!

This is the practical how-to book you’ve been looking for to answer your Millennials workforce questions.

Buy now and start making the most of Millennials in your multigenerational workforce.

*Please note that shipping to addresses outside the United States may require buyer to pay duties in the country where the product is shipped. International buyers agree to pay the applicable duties as required.

Your bestselling book includes…

  • Millennials unexpected workplace mindset
  • Why the first day is now the most important day at work–and what to do about it!
  • How to attract the best Millennial employees and get them to refer their highest performing friends
  • How to motivate Millennials at work without paying them more money
  • How to develop Millennial talent fast
  • And much, much more how-to!

What people are saying…

Jason Dorsey is able to build the bridge of understanding between generations. He gets us. He gets them. And in Y-Size Your Business, he gives us the tools to translate, adapt and embrace the fastest-growing generation in the workplace.

Betsy McLaughlin, CEO
Hot Topic

Jason brings a valuable new perspective to the Gen Y employment conversation. He shows you how to make the most of his generation’s strengths while building on the talents of employees of all ages.

Dan Beem, President
Cold Stone Creamery & International Delight

Invite Jason to speak at your in-person or virtual event.

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Gen Z and the Great Resignation? It turns out many Gen Z workers are thinking about their next job. Are you doing what it takes to keep them? Watch my Yahoo! Finance interview to hear CGK’s surprising discoveries into Gen Z workforce trends

One new trend to pay close attention to that we are studying at CGK: Ghosting. This is what happens when an employee is hired, agrees to show up to work, but then never arrives on the first day of work. Yes! This happens. And right now, it is happening a lot and creating tremendous frustration for employers. At some point, the employer-employee dynamic will likely change and become more balanced, but for the foreseeable future, ghosting is likely to stick around—so we need to take action to get new hires to stick around, too!  

Gen Z Research Workforce

You Might Be Wondering: Does Our Speaking and Research Drive Results? Video Proof: Repeat Client Shares Their Experience Solving Generational Challenges

I love working with repeat clients because I get to know their team, culture, challenges, opportunities, and strengths over a long period. Going into the details with clients and working with their teams consistently also builds momentum for action, buy-in, trust, innovation, and results across their organization.

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My unexpected adventure from a college dorm room back to speaking at that same college—and the BIG lessons I learned the hard way

I wanted to make the most of coming full circle back to where it all started. So I took a big risk while back on campus. Right before my informal speech I decided to try something I’ve never done before as a speaker. I had ZERO idea how it would work out. That risk ended up reframing how I saw my own story, my own journey, my own decisions, and how I’ve grown. 

Gen Z Generations Keynote Speaking

On BBC Debating if Gen Z is Actually “Weaker” Than Older Generations. My answer may surprise you.

The reality is that Gen Z is coming of age facing a variety of challenges that other generations have not faced at the same life stage, most notably the Covid-19 pandemic and the always-on pressure of social media directly to their smartphone. Add in the mental-health challenges of social distancing and isolation during the pandemic, distance-learning challenges, and all the formative elements of young adulthood, and it’s easy to see why the generation is feeling like it’s a challenging time.

Gen Z Generations Media Research