The State of Gen Z National Research Study

THE STATE OF GEN Z is a new national research study brought to you by my team at The Center for Generational Kinetics. This one-of-a-kind study reveals never-before-seen insights and statistics on Generation Z.

The research reveals exactly how this HUGE new generation thinks differently about money, savings, debt, spending, retirement, and much more! The study compares Gen Z to Millennials to reveal must-know findings for business leaders, marketers, educators, and even parents.

Fill out the form to download the study now to get access to ALL the best findings!

A Sneak Peek at the STATE OF GEN Z Study Findings…

When you download the study, you’ll learn about Gen Z’s unique characteristics, emerging trends, and the hidden behavioral drivers that influence this generation. This includes what you must know about Gen Z as employees and consumers but can’t find anywhere else—except in this study. Here is a small sample of the findings:

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GEN Z IS PRIMED FOR WORKPLACE PERKS CREATED BY MILLENNIALS.

Gen Z would be most excited to apply for a job with a fun work environment (47%) or a flexible work schedule (44%).

GEN Z IS ALREADY THINKING ABOUT RETIREMENT

12% are already saving for retirement and 21% of this generation had a savings account before the age of ten! 

GEN Z IS SHAPING UP TO BE A TRUE “THROWBACK GENERATION.”

77% of Gen Z currently earn their own spending money through freelance work, a part-time job, or earned allowance.

GEN Z RELIES HEAVILY ON RATINGS AND REVIEWS

78% used ratings and reviews to purchase an item in the last thirty days, and 48% frequently ask the opinion of friends or family before buying.

These are only a small sample of the findings. To access the entire STATE OF GEN Z study results, fill out the form to get your free copy of the 30-page report now!

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