Millennial and iGen Custom Research and Consulting
Solve Your Generational Challenges
Generational differences create costly challenges for companies and leaders. Our research and strategy team solve your Millennial (aka Gen Y) and iGen (aka Gen Z) challenges and help you win every other generation, too. Our research and strategy clients range from global banks to software companies and brands you see in the grocery store.
Millennials and Gen Y Research
Jason and The Center for Generational Kinetics’ latest Millennials research was featured on 11 TV shows in 5 days.
Millennials and Gen Y Research and Strategy Solutions
Jason is a co-founder of The Center for Generational Kinetics. The Center solves generational challenges through cutting-edge Millennials research and generational strategy. The Center helps clients design new products and services, adapt marketing to a new generation of buyers and influencers, and provide the media with research-based insights to stay ahead of the curve. The Center combines PhD rigor with the best Millennials expertise in the world–-stemming from over 100 clients annually–-to lead research and strategy that drive measurable results. The Center’s team and findings have been featured on over 100 media outlets. Our clients include the biggest brands in the world. Jason and The Center offer two types of research solutions:
- Solutions Research: Solves your specific generational challenge, such as selling to Millennials, product innovation or customer experience
- Sponsored Research: Delivers new Millennials insight that earns media coverage and recognition for you as a Thought Leader
Train Your Entire Company
Online Programs and Webinars
Solve your generational challenge–and create a long-term advantage–by delivering Jason’s cutting-edge Millennials and generations training to your entire team or company. Jason’s interactive courses and webinars deliver his excitement, insight and practial how-to on a global scale. Licensed online training is ideal for driving learning throughout an organization and creating measurable, repeatable outcomes. Webinars are great for reinforcing Jason’s presentation or a one-time learning event.
As your online learning solution we deliver:
- How to sell and market to Millennials and across generations
- New ways to manage Millennials and all four generations
- How Next Generation leaders unlock their potential
Jason’s webinars and licensed online courses deliver learning globally on any device
Grow Your Online Sales Fast
Digital marketing drives Millennial results
Solve Your Digital Challenge
Your digital experience determines whether or not Millennials–and increasingly every other generation–buy from you or go elsewhere. Your digital experience includes your website, social, mobile and much more. The right experience wins leads, fans and repeat sales. Jason and our experienced team of digital consultants will maximize the power of your digital experience from beginning to repeat customer and referral.
As your solutions partner we will:
- Uncover hidden issues costing you sales and leads online
- Create fast fixes for attracting and converting Millennial customers
- Deliver three strategies and five actions you can use within 14 days
Grow Your Retail Sales Now
Get More Millennial Customers
Customer experience has been turned upside down. A convergence of Millennials, mobile technology and global competition has rewritten the rules of retail. Our experienced consulting team goes on-site to experience your retail environment and uncover specific, actionable ways you can win now. We combine our firsthand experiences with your internal data and our business intelligence. The results are often shocking and immediately actionable.
As your solutions partner we will:
- Find the hidden factors costing you sales and satisfaction scores
- Uncover inexpensive touch points Millennials want now
- Deliver three strategies and five actions you can use within 14 days
Jason’s work on Millennials in Chile attracted nationwide media attention