Exciting NEWS!!! I just learned I was in a USA Today feature story!!! The story is about Millennials and the death of Sears. Did Millennials *really* drive the death of Sears or was it something else? Watch my short video to find out…
By the way – My favorite quote compares Sears and Amazon. Here is the link to the story. Please check it out!
Millennials have been blamed for killing all kinds of brands, but many were declining for a long time. Millennials just fast-tracked the ending.
What’s interesting about Sears is that on social media Millennials were posting, “I miss Sears”, yet they weren’t shopping there! When companies don’t adapt to generational changes—whether that’s change led by Millennials, Gen Z, Gen X, or Boomers—the road ahead gets tough.
Understanding how different generations want to shop and buy is a vital part of my keynote speeches and the solutions I deliver to business leaders. When you know *how* to adapt, you can grow your business and take market share.
I’m inspired by your interest in my mission to separate generational myth from truth through data. Please reach out to me if you’d like me to speak at an event you’re hosting.
A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind. A recent Association of National Advertisers (ANA) article quotes me and other experts. They discussed Millennial consumers and their emergence into later adulthood.
