Exciting NEWS!!! I just learned I was in a USA Today feature story!!! The story is about Millennials and the death of Sears. Did Millennials *really* drive the death of Sears or was it something else? Watch my short video to find out…
By the way – My favorite quote compares Sears and Amazon. Here is the link to the story. Please check it out!
Millennials have been blamed for killing all kinds of brands, but many were declining for a long time. Millennials just fast-tracked the ending.
What’s interesting about Sears is that on social media Millennials were posting, “I miss Sears”, yet they weren’t shopping there! When companies don’t adapt to generational changes—whether that’s change led by Millennials, Gen Z, Gen X, or Boomers—the road ahead gets tough.
Understanding how different generations want to shop and buy is a vital part of my keynote speeches and the solutions I deliver to business leaders. When you know *how* to adapt, you can grow your business and take market share.
I’m inspired by your interest in my mission to separate generational myth from truth through data. Please reach out to me if you’d like me to speak at an event you’re hosting.
I am thrilled to share that our new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes! This is incredibly exciting for Dr. Villa and me. Read an excerpt from the Forbes.com article.
The feature story in Texas CEO Magazine focused on an interview with Denise Villa, Ph.D., and me and covered the surprising research-based insights and strategies from our definitive book about Gen Z, Zconomy.
