Inside the Insights: Jason Dorsey's Biography

“One of the most compelling and engaging speakers I’ve come across in my career… equal parts researcher, social anthropologist, and entertainer.”
– Stephen Cannon, CEO, Mercedes-Benz USA

Read about Jason Dorsey’s inspiring journey below.

One mission: deliver results

Jason Dorsey is the #1 speaker and researcher on crossing the generational divide. He’s received over 1,000 standing ovations for his unexpected research-based discoveries and trademark high-energy speaking style. Jason started his career sleeping on a floor at age 18 and went on to become a bestselling author and public-company board member.

“One of the most compelling and engaging speakers I’ve come across in my career… equal parts researcher, social anthropologist, and entertainer.”

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Stephen Cannon, CEO, Mercedes-Benz USA

A pioneering researcher, Jason has led more than 150 research studies to solve the generational divide for the biggest brands, trade associations, and global leaders. He’s helped major brands go from last to first in employee retention, inspired the rebuilding of trust and communication in challenging cultures, and ignited sales growth for both legacy and upstart brands in massively crowded markets. Jason’s research has uncovered that most business problems are actually generational problems.

The go-to expert on generational discoveries and solutions, Jason has appeared on 60 Minutes, The Today Show, CNN, CNBC, HLN, BBC, and over 200 more TV shows, as well as a front-page story in The New York Times. Adweek calls Jason a “research guru.”

Jason’s most famous discovery and quote is “Technology is only new if you remember it the way it was before. Otherwise, it is all you’ve ever known.”

Jason’s unique approach to exploring generations through behavioral research and data-driven storytelling has led to standing ovations at executive events from Paris to Singapore and Mexico City to New York City. Leaders value Jason’s insights, energy, and candor because he has been shoulder-to-shoulder with them. Jason founded two Inc. 5000 companies, served on the board of directors of a public software company acquired for $11 billion, and actively serves on company boards of directors backed by private equity and venture capital.

Jason wrote his first bestselling book at age 18 and bootstrapped his first business while sleeping on a floor for two years! His latest bestselling book for leaders is Zconomy: How Gen Z Will Change the Future of Business-and What to Do About It, has been translated into seven languages.

Jason gains his unexpected insights, data-driven discoveries, and unforgettable stories as President of The Center for Generational Kinetics (CGK). CGK is the leading generational research and advisory firm with corporate clients representing every major industry. This enables Jason’s to uncover and bring data unavailable anywhere else to executive offsites, must-deliver management meetings, and high- profile industry events.

“Jason’s work with our team has had a profound impact on how we communicate with our consumers and manage our multigenerational workforce.”

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Steven Williams, CEO, PepsiCo Foods,
North America