Gen Z tweens are 10- to 12-year-olds who are unexpectedly influencing a tremendous amount of spending. Whether this is their own money or that of their parents and grandparents, such enormous spending influence has never happened at such a young age. Companies and brands—whether they sell cars, Disney movies or vacations—are scrambling to adapt to this new consumer power reality.
Watch my interview to learn just how much money today’s tweens influence!
I love sharing data and research-driven insights with the media to separate generational myth from truth! To schedule an interview with me, please contact my team.
Have you heard about the trend of Gen Z quitting their jobs—or being let go—, filming the experience on their cell phones, and then sharing it on TikTok?!?! Why is this happening? What do leaders (and parents) need to know?
Consulting Gen Z Generations Leadership Millennials Millennials (Gen Y) Trends Zconomy Zillennials
Every year, I have the honor of working closely with a select group of leaders, and it’s truly a journey filled with collaboration, learning, and inspiration. This past year I had this tremendous experience with the fantastic HR leaders at companies across Atlas Holdings.
Consulting Gen Z Generations Leadership Millennials Millennials (Gen Y) Trends Zconomy Zillennials
