Generation Z and iGen Info

Emerging Consumers, Employees, and Citizens

Jason Dorsey and The Center for Generational Kinetics are the #1 experts, speakers, and researchers on Millennials and Generation Z. Their research uncovers hidden insights and specific solutions that unlock the potential of Gen Z and Millennials as customers and employees. Jason’s research clients include many of the biggest brands in the world. Contact Jason to request more info on his custom Gen Z and Millennial research solutions.
Jason's Gen Z and iGen TEDx

What You Need to Know About Generation Z and iGen

Generation Z has officially arrived. Also known as iGen, Centennials, and Founders, the oldest members of this emerging generation are 20 years old.

This huge, diverse generation is the fastest growing group of employees, customers, and voters. Gen Z also thinks and acts VERY different than their Millennial predecessors. In fact, Gen Z states that “they don’t want to end up like Millennials.”

Gen Z is already the most influential group of technology trendsetters. They offer an accurate glimpse into the future of communication, banking, shopping, learning, voting, working, investing, and much more.

Gen Z’s emergence is challenging managers, employers, salespeople, marketers, companies, and even their own parents (who are Generation X and Millennials).

Jason and The Center for Generational Kinetics solve the Gen Z challenge through original quantitative and qualitative research that dives deep into Gen Z’s mindset and behaviors from multiple angles.

You can access the latest Generation Z research, findings, and strategies at


How Gen Z Are Changing Shopping and Work

Jason’s research team at The Center for Generational Kinetics is leading groundbreaking research on Gen Z’s attitudes, beliefs, and behaviors.

Here are a few surprising stats uncovered by their research this year:

  1. Gen Z makes Millennials look old: Gen Z thinks people should receive their first smartphone at age 13 versus Millennials, Gen X, and Baby Boomers who on average think 18 is more appropriate.
  2. New social media rules: Gen Z selected Vine, Instagram, and Twitter as their top three social media sites. Facebook didn’t even make it in their top five, but 44% of iGen said Facebook is good for any age, from their own generation to their grandparents.
  3. Gen Z isn’t worried about online privacy: Gen Z is much more comfortable than other generations about using technology like mobile payment apps and social media.
  4. They have a dismal view of the state of the country: Only 26% of Gen Z say that they trust our elected officials and only 24% feel the economy and the U.S. is headed in the right direction.
  5. Gen Z doesn’t want to be like Millennials: Gen Z is growing up to look more like their practical Gen X parents than their wide-eyed Millennial predecessors. Raised in the aftermath of the recession, Gen Z witnessed the struggle of their parents and older siblings and saw the downfall of Millennials’ perspective that success would be handed to them on a silver platter.

Download our complete research findings below.


Get the Latest Gen Z Research Here

Jason and his research team at The Center for Generational Kinetics are passionate about unlocking the power of every generation.

Click the links below to download the complete Generation Z research findings from each study.

Gen Z Tech Disruption: 2016 National Study on Technology and the Generation After Millennials

Gen Z’s Political & Civic Outlook: 2016 National Study on the Unexpected Viewpoints of the Generation After Millennials

More Gen Z Resources, FAQs, and How-To for You

  • Watch Jason’s TEDx talk that went viral
  • Get answers to the Top 10 FAQs about Gen Z
  • Read more articles written by The Center about Gen Z

The Center will be releasing more Generation Z research findings throughout 2016 and 2017. Be the first to get access to this new research by joining Jason’s newsletter now.


Gen Z Expert Interviews and Media

To schedule an interview with Jason Dorsey, the leading Gen Z expert, contact his friendly team at or +1 512-259-6877.

Click here to request more information about Jason’s custom Gen Z and Millennial research solutions.

Click to download the complete Gen Z white paper from Jason’s 2016 national research study on Gen Z Tech Disruption.

Click to read about The Center’s groundbreaking research on Gen Z in this Washington Post feature story.

Is Gen Z’s self-worth determined by social media? Find the answer in this infographic from the research study.

Whether you call them Gen Z or iGen, the generation after Millennials provides a snapshot of future tech trends and norms. Click to view the full infographic now.


Jason’s complete white paper on Gen Z’s Political and Civil Outlook is available to you for free! Click to download now.

Click to learn about Gen Z’s views on politics and see the full Gen Z infographic from Jason’s national research study.

Learn the top 3 trends affecting Gen Z in Jason’s groundbreaking TEDx talk about this new generation.