Zconomy for Sales Leaders

How to Market and Sell to Gen Z Consumers

Customized Keynote to Virtual Presentation and Full-Day Event

Presentation Overview:

Gen Z consumers are unlike any other generation of consumers.

This new generation communicates, shops, buys, pays, influences, and refers very differently than brands have ever experienced before. This new Gen Z consumer reality is creating a massive challenge for brands, marketers, salespeople, and leaders, and a hidden opportunity—if you know the right strategies and tactics to use with this generation.

In this powerful presentation Zconomy for Sales Leaders: How to Market and Sell to Gen Z Consumers, Jason Dorsey shares what works to get Gen Z to buy from you now through original research, behavioral insights, actionable solutions, and firsthand stories. This includes what inspires Gen Z to trust your brand—and salespeople—as well as what to do when you’re marketing or selling to Gen Z but you’re not a member of their generation.

Keynote Presentation Outcomes:

  • Learn how Gen Z views brands, shopping, buying, influencers, salespeople, digital media, and much more!
  • Separate Gen Z myth from truth on what actually works to drive engagement, relevance, excitement, and loyalty.
  • Leave with specific actions you can use right away to transform Gen Z consumers into trendsetters and advocates for you.

Your audience will leave with numerous step-by-step actions they can implement immediately to drive leads, sales, repeat purchases, and so much more! Included in this highly interactive program is access to Jason and his research center’s latest Gen Z consumer and trend studies. These studies look at Gen Z across multiple key areas, including how they compare to other generations.

This program is the missing link to cracking the code on Gen Z as consumers at exactly the right time as they emerge into adulthood. Knowing what works, based on accurate data, will give your audience the tools they need to drive results that build sales momentum fast.

You will see firsthand why Jason Dorsey has received more than 1,000 standing ovations around the world, from New York and Los Angeles to Chile and India.

Please contact Emily Boyd to check Jason’s availability or request an in-person or virtual event proposal.

Download the Full Speech Description >

“Jason Dorsey is known around the world as the foremost authority on Millennials and Gen Z. He is one of the best speakers you’ll ever see on stage.

He’s smart, entertaining, educational and funny. He’s also full of more energy than most people have after eight cups of coffee — like human Red Bull.

He’s been our highest rated speaker at two different events!”

–Jeffry Pilcher, CEO, The Financial Brand Forum

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plan to make a major purchase in the next two years (house, car, vacation, etc.)*

More Research

*The State of Gen Z® 2020 CGK Study

Invite Jason to speak at your in-person or virtual event.

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