Tweens iGen and Gen Z Have $40 Billion to Spend!

JASON DORSEY REVEALS THE SHOCKING BUYING POWER OF TWEENS AND iGEN on CNBC.

Most companies miss out on tween consumers and their influence. Don’t be one of them.

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And watch out for all those tweens staring at their phone’s screen while walking!

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Zconomy Was Featured on Forbes List of Top Four Books to Help You Reach New Levels of Success

Generation Z is the fastest growing generation in the workforce today, the most valuable generation of emerging consumers, and the greatest driver of technology adoption around the world. Dr. Denise Villa and I researched and co-wrote Zconomy to help leaders in every industry, of every generation, in all geographies best prepare for, understand, and unlock the extraordinary potential of Gen Z at this pivotal time in their emergence. 

Gen Z Leadership Research