New Research on Millennials and Money


Surprises to look for: Thirst for entrepreneurship, desire to learn more about $$$ — and if Gen Y wants to meet POTUS or the local bank president. This national research was conducted by the Independent Community Bankers of America(R) through a strategic partnership with The Center for Generational Kinetics. The research sought to uncover the latest attitudes and trends about Millennials, aka Gen Y, money and banking from across the U.S. Get the complete research results at

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Zconomy Was Featured on Forbes List of Top Four Books to Help You Reach New Levels of Success

Generation Z is the fastest growing generation in the workforce today, the most valuable generation of emerging consumers, and the greatest driver of technology adoption around the world. Dr. Denise Villa and I researched and co-wrote Zconomy to help leaders in every industry, of every generation, in all geographies best prepare for, understand, and unlock the extraordinary potential of Gen Z at this pivotal time in their emergence. 

Gen Z Leadership Research