Little did I know how that presentation would spark a breakthrough idea for one group of attendees, executives from Red Aspen. This innovative social selling company has over 14,000 Brand Ambassadors across the US and internationally.
Getting to speak to this great sports organization revealed its culture, values, commitment to excellence, and outstanding leadership. I see how they live their mission to unite people across our city and the region—and across generations!
I have deep respect for OOH advertisers and marketers because they’re driving engagement across generations and geographies through all kinds of billboards, experiences, and signage at a time of intense distraction.
The NBA is so much more than exciting basketball. It is truly a platform for bringing people together in person and digitally.
For the past two years, I’ve been researching, testing, and integrating different elements and pillars of this new keynote into my speeches. But I’ve never given the full keynote presentation—until this past week in Miami.
