I get asked this question a lot. The truth: Millennials are expected to outspend every other generation of consumers this year. Millennials are a HUGE generation that is entering the front end of their prime wealth accumulation and spending phase.
Millennials are also (finally) starting families—albeit later than other generations. This is impacting everything from financial services and car sales to retailers, restaurants, hospitals, consumer technology, and insurance. Not only are Millennials now the trendsetters in most of these categories, but Millennials are also the number one generation to refer a friend to a business or salesperson.
A few important takeaways I share in my keynote speeches are how any generation can communicate, market, build trust, and grow with Millennials. Yes, this generation shops and buys very differently than other generations, but you can absolutely make it work for you and your brand.
We find Millennials to be the untapped engine of revenue growth for most of our clients. When you bridge this gap, it’s incredibly exciting because it creates better experiences for Millennials and faster growth for all types of brands, from legacy to startups.