How to Sell and Market to the New Generation of Customer and Influencer

This fast emerging generation, currently ages 21 and under, brings unprecedented consumer challenges or fast growth opportunities—depending entirely on the actions you take now.

In this pioneering program, Jason Dorsey reveals his new Gen Z research, expert insights, and specific solutions you can act on immediately to tap into the influence, purchasing power, and loyalty of Gen Z—a huge, diverse generation that can’t remember a time before Amazon or Netflix!

Each ready-to-use sales, marketing, and consumer strategy will be customized to your organization’s challenges, internal data, The Center’s latest research, and your key Gen Z outcomes.

Request info now on this acclaimed speech, available as a customized keynote, half-day, or full-day program. Your custom speech can also be enhanced with the Cross-Generational Workforce Index™ and Generational Power Index™.


open quote

Jason’s entertaining message was of great value to all 1,200 of our sales associates in attendance—and that ranged from Gen Y to Traditionalists! They left with actions they could use right away for selling across
generations. close quote

Coldwell Banker_add

Jim Gillespie, Chief Executive Officer Coldwell Banker Real Estate LLC

See More TestimonialsSEE More Testimonials & Action Photos


Your attendees leave this program with:

  • New data on generations and Gen Z, which you can’t find anywhere else
  • Research-based insights into Gen Z, the generations, and the emerging trends impacting today’s sales and marketing leaders
  • Specific, ready-to-use actions that drive measurable sales and marketing results

Jason Dorsey is not available through speaker bureaus.

Jason with David Gordon, SVP of Operations, The Cheesecake Factory, after keynoting their National Management Conference. Jason received a standing ovation.

Jason with Isador Sharp, founder of Four Seasons Hotels and Resorts, after keynoting their International Management Conference!

Jason with Rahul after speaking at the Numaligarh Oil Refinery in India. Jason spoke to engineers on how to get promoted and to company officers on how to create a culture of loyalty.

Jason in front of a big sign after keynoting McDonald’s of Australia and New Zealand’s national managers conference. Jason has spoken in all 50 states and around the world.