bestselling sales and leadership bundle

How To Understand
Millennials As Customers:
Fast-Start Online Training

Millennials, also known as Gen Y, have the greatest lifetime value of any generation you can win as customers today. In fact, Millennials will outspend Baby Boomers in 2017! Whoever wins Millennials now wins for years–and whoever misses this huge generation risks going out of business.

The challenge is Millennials are turned off by traditional sales and marketing techniques that worked as little as five years a go.

In Understanding Millennial Customers Jason Dorsey reveals Millennials’ unique customer mindset. This is the missing link for salespeople and marketers to begin taking fast action on the Millennials opportunity. A Millennial himself, Jason brings a rare insider’s perspective to Millennials customer research.

Insights Jason reveals include:

  • Delayed adulthood and why it’s critical to your sales and marketing
  • The communication style that costs you sales—or closes them
  • The truth behind why Millennials are NOT tech savvy

The interactive online training features over 80 minutes of Jason’s live teaching and strategies taken from his step-by-step in-studio training. Each video lesson includes a print-ready reinforcement tool for applying the learning right away.

Buy now and start your 90 days of instant access to Jason’s Understanding Millennial Customers Fast-Start Online Training.

Contact my friendly team for information about licensing my online training for your team or company.



Your instant online access includes…

  • Answers You’ve Been Looking For – Jason brings to life the unexpected Millennial, aka Generation Y, customer mindset in a way that only a Millennial researcher can.
  • Video Training With A Live Event Feel – You will feel like you are personally in the room with Jason as he shares exactly what you need to know about Millennials.
  • Reinforcement Tools – Quickly apply insights from the training through a printable “Top Performer Handout” that goes with each lesson for easy, ongoing reference. These tools enable you to take immediate action for fast sales results.

What Leaders Say About Jason’s Message

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Jason’s entertaining message was of great value to all 1,200 of our sales associates in attendance—and that ranged from Gen Y to Traditionalists! They left with actions they could use right away for selling across generations.close quote

Coldwell Banker

Jim Gillespie, CEO
Coldwell Banker Real Estate

Jason keynoting the Million Dollar Roundtable. He received a standing ovation from 6,000 sales leaders from around the world.

Jason with attendees after keynoting Taco Bell’s National Franchisee Conference. His speech to 1,000 franchisees received a standing ovation!

Jason with Jim Gillespie, CEO of Coldwell Banker Real Estate. Jason’s keynote on selling across generations received a standing ovation from the 1,200 Coldwell Banker attendees!

Jason speaking to 6,000 Gen Y and Millennial leaders in New York City. He received a standing ovation!