Y-Size Your Business
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Generation Y—sometimes called Millennials—are the fastest growing segment in America’s workforce. Almost 80 million strong, they already comprise the entire 18-to-32 demographic. Along with their ever-present cell phones and new definition of “business casual,” they bring tremendous potential to the workplace (just ask, they’ll tell you). However, Generation Y’s approach to employment can make them a challenge for managers and executives to attract, retain, motivate, and develop.
In Y-Size Your Business, Jason Ryan Dorsey—The Gen Y Guy®—shows you why embracing Gen Y employees gives you an immediate competitive advantage and positions your business for long-term growth. In today’s economy, the opportunity Gen Y presents has never been more attractive. Gen Y is cost-effective to employ, brings a timely skill set to the workplace, and wants to make a difference from their first day of employment.
A member of Gen Y himself, Dorsey gives you an insider’s perspective on how these career starters and young professionals think and act. He then reveals a step-by-step methodology for attracting, retaining, and motivating productive, high-performing Gen Y employees—and how to do so without investing a lot of time or money. To make the methodology easy to implement, Dorsey includes more than fifty inexpensive, ready-to-use strategies that deliver fast, measurable results.
Based on Dorsey’s frontline work with business leaders around the world—as a keynote speaker, consultant, and generational expert—Y-Size Your Business presents precisely the solutions you need to make the most of a generation growing in importance and ready to make an impact on your bottom line right away (and blog about it!).
Y-Size Your Business Reader Comments:
"Jason's insights into the Gen Y employee are both original and eye-opening. His engaging and timely book will help employers from every industry better understand their Gen Y employees, and more importantly, make a powerful connection with them that can reap huge rewards for all.”
Kathleen Taylor
President and COO, Four Seasons Hotels and Resorts
“Jason brings a valuable new perspective to the Gen Y employment conversation. He shows you how to make the most of his generation’s strengths while building on the talents of employees of all ages.”
Dan Beem
President, Cold Stone Creamery & International
“If you want to build a winning team, you need to have heavy Gen Y representation. Jason’s book shows you how to recruit, motivate, retain and maximize this new generation of digital natives.”
Tim Sanders
Former Chief Solutions Officer at Yahoo! and author of Love Is The Killer App
“Engaging and connecting with Gen Y is crucial in today’s workplace. Jason not only understands this, he has lived it! In Y-Size Your Business, he lets us in on the secret in a relatable and highly entertaining way. This book is full of step-by-step ideas that are easy to learn and ready to implement.”
Barry Sims
CEO, Taco John's International
“In Y-Size your Business, Jason has developed a pragmatic guide to understanding and building an inclusive corporate culture. He brings great insight and tools that can be applied immediately. Enjoyable, entertaining and a must read for those who want to develop their most valuable asset – people.”
Faith Taylor
Worldwide Vice President of Sustainability and Innovation, Wyndham Worldwide
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Emplicity gives their Employee of the Month a choice between driving a new Mercedes and a new Prius. Here is Katie with a Prius! Emplicity’s program is featured in Y-Size, Chapter 12.
Jason with Tad who works at Intuit. Tad and his Brainstorm innovation program are featured in Y-Size, Chapter 1.
Jason visits Disney headquarters to learn about their communication strategies. Here he is with Walt!
A view of Hot Topic headquarters from Betsy McLaughlin’s desk. Notice the lack of cubicles. Hot Topic’s unique culture is featured in Y-Size, Chapter 9.
Jason with Linda LoRe, President and CEO, Frederick’s of Hollywood. Linda’s employee communication strategy is featured in Y-Size, Chapter 9.
Jason with the Royal Canadian Mounted Police. After keynoting their leadership conference, Jason interviewed them to learn about their Gen Y recruiting strategies. They hire 1,500 Gen Yers annually.